Logo created by: Ken Goldammer
"Unveiling a new dimension of beauty"
This logo signifies entertainment that evokes the mystery of the Divine incarnate (The Word made flesh):
- THE SYMBOL: It is called a brazier, inspired from the covenant God made with Abram (Abraham) [Gen. 15] - namely, that He will always be present to care for His people.
- THE COVENANT: God's covenant, first with the Israelites, and then all humanity, is always "new" and still active. New Ethos entertainment signifies this. The truth, beauty, and goodness encountered in New Ethos entertainment is essentially an encounter with the God of Abraham, Isaac, and Jacob - incarnate in the person of Jesus Christ.
- THE VALUE: Entertainment media that bear the New Ethos logo inform the consumer that God has something important to say to us through such exceptionally select entertainment.