New Ethos branded entertainment excellence has an overall “SPIRIT” of Truth, Beauty, and Goodness.
We must, for the sake of truth, judge the products artists make. We must say truthfully if a work of art portrays an aspect of reality that it sets out to portray. At the same time, poorly made works of art, no matter how pious and edifying the behavior of the characters or message conveyed, are not good in themselves, and are therefore not really edifying.
“We do not advocate an escape from reality, rather a plunge into it.”
- Quote inspired by Flannery O’Connor
John Paul II wrote in His Letter To Artists (1999), an artist is "alert to every 'epiphany' of the inner beauty of things." New Ethos understands that for artistic creativity, the artist, in service to truth, beauty, and goodness needs to go "beyond what the senses perceive and reach beneath reality's surface, striving to interpret its hidden mystery." [cf. Pope John Paul II - Letter To Artists].
New Ethos considers the following general characteristics and principles and certain specific principl es to determine if “the work’ is in service to truth, beauty, and goodness and worthy of the New Ethos LOGO of excellence.