The
Mission
Vision
New
Ethos is a 501c(3) organization that serves the
entertainment industry and it's audience's potential to be a major
agent of truth,
beauty, and goodness
in culture.
Mission
New
Ethos supports the entertainment
industry and its audience
in conveying the challenges and struggles of humanity in all its
diversity. We recognize and applaud great storytelling in all
entertainment formats (film, television, videogames, music, fashion)
through a Branding mark.
How
New Ethos Supports the Entertainment Industry and Its Audience:
- Honor and encourage
select entertainment media and individuals that are
artistically and culturally worthy of promotion through our established
networks (Faith-based & Secular) for their overarching
spirit of truth, beauty, and goodness.
- New Ethos serves the
audience with a Logo that communicates
of level of confidence in promotion worthy entertainment media
primarily, but not solely, targeted to
the massive global Catholic Community. The New Ethos logo serves
the
entertainment industry, particularly its media worthy "promoter" in
developing a loyal and consistent market base.
How
New Ethos is distinct in its "faith-based" entertainment honors
and promotions:
- Market
Assistance to the Entertainment Producer: In collaboration
with the producer, New Ethos confidentially reviews and awards its logo
to select media in preparation for their
market release[Theatrical, DVD, CD, concert
tour, etc.]. Under a confidentiality agreement with the producer
for reviewed product (prior to release), New Ethos will not disclose
reasons for not awarding its logo to a product if it has not met New
Ethos criteria (nor disclose to the public which films have been under
review). New Ethos is interested to highlite only the positve in
the industry with its Logo.
- The Selection Criteria:
Involves a community of
entertainment experts,
theologians, other academia, and the consumer (i.e., help facilitate
test market
feedback).
- Diverse
Scope of Worthy Candidates: New Ethos considers product
that is not merely “family
oriented” or
“faith based” rather all genres of media
(rated
“G thru R”) are recognized has having the potential to radiate truth,
beauty, and
goodness. - Showcase
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